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Ninkasi Brewing Company Teams Up with the Eugene Emeralds

Jun 17, 2013 Comments (0)  | Tags: Press Release Ninkasi Brewing Company Teams Up with the Eugene Emeralds

EUGENE, Ore.—June 13, 2013—An all-American pastime deserves an all-American craft beer. With an idea that started over a year ago, Ninkasi Brewing Company and the Eugene Emeralds, Eugene’s Minor League baseball team, have teamed up to create the perfect beer for fans—a brew that pairs perfectly with sunshine and summer baseball.

“We’ve worked with the Emeralds for a while now, but this year we wanted to make something 

unique, not only for the team but for its fans to enjoy,” explains Marty Ochs, vice president of sales for Ninkasi. “We invited the Emeralds’ staff to come to the brewery and describe the flavors and profiles they would want to enjoy in the stands at the park.”

“Ninkasi has been a great partner with the Emeralds since 2011, but getting to work with them in their environment was a whole new experience,” said Allan Benavides, general manager for the Eugene Emeralds. “We cannot wait to give our fans a totally unique beer created just for our ballpark.”Ninkasi’s team of brewers came together with staff from the Emeralds to select each ingredient used in the brew. From the malt to the hops, the panel smelled, tasted and evaluated each ingredient before landing on the perfect recipe. The end result: a dark copper red ale that is incredibly crisp and hoppy with a dry finish.

“We have worked with many organizations to create unique beers like our Conservationale for the Eugene Water and Electric Board (EWEB) and Commonwealth Ale, celebrating the City of Eugene’s 150th Anniversary,” says Ochs. “This beer is special because it is the first time we physically brought another organization into the brewery to create a beer from the very beginning.”

Together, Ninkasi and the Emeralds have decided to turn to their fans to choose an official name for the brew. Starting on June 14, opening day at PK Park, Ninkasi will be hosting a contest on its Facebook page in a search to find the winning name. “Involving the community and our fans in this process seemed like a natural extension of this beer,” says Ochs.

Fans will be able to find the new brew at PK Park opening night as the Emeralds battle the Boise Hawks on June 14 at 7p.m. An official name for the beer will be unveiled at the Emeralds’ home game on June 27.

Ticket information is available online at www.emeraldsbaseball.com or by calling (541)342-5367.

 Download the press release.


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