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Ninkasi Brewing Company Brews Beer to Keep the McKenzie River Pristine

May 21, 2014 Comments (0)  | Tags: Press Release Ninkasi Brewing Company Brews Beer to Keep the McKenzie River Pristine

All Proceeds From Conservationale Will Support The McKenzie River Trust!

EUGENE, Ore.—Since Ninkasi Brewing Company knows good beer can’t be crafted without good water, the brewery is releasing another round of Conservationale to commemorate the 25th anniversary of the organization that protects Eugene’s sole source of drinking water—the McKenzie River Trust. Ninkasi plans to donate all profits from the sale of Conservationale to the Trust to support its work protecting the McKenzie Watershed and other surrounding rivers in western Oregon.  Available in 22-ounce bottles and on-draft throughout Lane County, Conservationale will be released in June.

The pristine water of the McKenzie River is one of the primary reasons Ninkasi is located in Eugene, Oregon.  Conservationale celebrates the McKenzie River, which has been recognized locally, regionally and nationally for being one of the cleanest and best tasting sources of water in the world. All profits from the beer will support the McKenzie River Trust’s efforts to protect the McKenzie River, as well as other Western Oregon rivers.

“We know how lucky we are to brew with McKenzie River water,” says Jamie Floyd, founding brewer and co-founder of Ninkasi. “Conservationale is our way of thanking the McKenzie River Trust for their dedication to preserving this gem for Eugene. We’re able to brew and drink great beer locally because of its hard work!”

“The people behind Ninkasi Brewing get it,” says Brandi Ferguson, the McKenzie River Trust’s donor relations manager. “Ninkasi values the source of their number one ingredient: clean water from the McKenzie River. And they invest generously in the community we all share. It has been a great pleasure partnering with Ninkasi over the years to help protect the river that provides our drinking water.”

Conservationale is a crisp, clean golden ale guided by a sweet malt flavor and a pleasantly subtle earthy hop profile. At 4.8% it’s light, refreshing and perfect for walks along the river and soaking up the warm weather outdoors.

“Conservationale is an ale that celebrates the pristine and delicious water of the McKenzie River,” says Floyd. “It really is all about the water!”

Conservationale Stats:
Style: Golden Ale
Series: Rare & Delicious
Packaging: 22oz bottles and draft
Enjoyed Since: 2014
OG: 1048
IBU: 24
ABV: 4.8%
Malt: 2-Row Pale, Pilsner
Hops: Sterling, Hersbrucker
Distribution: Oregon

Description:Conservationale is a crisp, clean ale guided by a sweet malt flavor and a pleasantly subtle earthy hop profile. We brewed this beer to commemorate 25 years of the McKenzie River Trust and its dedication to keeping the McKenzie watershed pristine! All Ninkasi profits from this beer will go to help support this organization and its dedication to protect western Oregon rivers. It’s for the water!

Sample the Beer on the Land! The public is invited to join the McKenzie River Trust for its annual Living River Celebration on Green Island, Saturday, June 28. Come explore where the McKenzie and Willamette Rivers come together on this 1,100-acre property owned by McKenzie River Trust.  Family-friendly activities include guided naturalist tours, tree climbing, canoeing, music, self-guided walks/runs and more. Visit the Ninkasi tent in the Hub to sample Conservationale! For a complete event schedule, visit: www.mckenzieriver.org.

What: Living River Celebration
When: Saturday, June 28
Where: Green Island (directions available at www.mckenzieriver.org)
Price: Free and open to all ages!

Download the press release.


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