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Dawn of the Red: Chapter One

Sep 30, 2015 Comments (0) Dawn of the Red: Chapter One

When we first met with our Artist in Residence Neal Williams, we said these words, “There’s a cityscape within Dawn of the Red’s packaging, and we want you to zoom in on what’s happening in that city. Use your unique style of art to complete the story behind Dawn of the Red.” 

Neal then did what Neal does and created a killer triptych to tell the story behind our killer beer. This week, we'll tell that story panel-by-panel to give you the full picture of what's happening behind that \m/.

Crack a beer, grab your zombie fighting weapon of choice, and dig in!

A mass global disaster has begun to spread. People have deemed it “The Dawn of the Red.” Across the world, everyday people are quickly being overrun by an unknown disease that rapidly alters a person’s genetic code to the point where they’re no longer considered human. A small but mighty group of humans have banded together to fight off the infected souls in an effort to protect “the still living.” For this group of rebels, the rock and roll hand is a symbol of hope. It suggests that in the midst of un-paralleled, excruciating noise, man must always rock harder and louder than the infected.

In the depths of a full-fledged attack on the last trusted water source, the McKenzie River, a group of doomed rebel fighters quickly crafted a makeshift wooden structure of this hand as a signal to their fellow brothers and sisters at arms that the river has been taken over. These are ordinary people who have turned into renegade fighters against the Dawn of the Red. First, we'll meet Blair, the fearless leader of the group. 

Blair 

Unique fighting attributes: Quickness, intelligence, leadership

Blair is a 27 year-old agricultural engineer. Prior to the Dawn of the Red, she dreamt of restoring natural habitats for several endangered species. Since she was a girl, she’s been fearful of the consequences that could stem from being careless with theenvironment, and dedicated her life to correcting what she could. Often times, her work led her to the distant reaches of the planet, specifically through deep, uncut forest land, which is why Blair always wields a machete. Her colleagues joked that the only thing better than her brain was her ability to handle that machete. It was a joke that carried complete sincerity.

Despite her young age, Blair was a trailblazer in her field. Her inherit leadership was undeniable, and in her young career, she had already gone toe-to-toe with corrupt politicians and farmers that were threatening the land and animals she was trying to protect. Her ferocity and utter fearlessness made her a driving force. All who worked alongside her looked to her as their leader. 

Blair was on a remote assignment during the first days of the Dawn of the Red, so she missed the first wave of destruction that ravaged the majority. Upon her return home, she was devastated by the carnage she found. But, she felt an immediate responsibility to fight back and protect her community. She scavenged for supplies, waged battle against the infected, and scraped together the foundation for a safety shelter atop a high, defendable peak. It was at this shelter that the band of rebels formed, and they all regarded Blair as their commander.


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