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Dawn of the Red: Chapter Three

Oct 06, 2015 Comments (0) Dawn of the Red: Chapter Three

When we first met with our Artist in Residence Neal Williams, we said these words, “There’s a cityscape within Dawn of the Red’s packaging, and we want you to zoom in on what’s happening in that city. Use your unique style of art to complete the story behind Dawn of the Red.”

Neal then did what Neal does and created a killer triptych to tell the story behind our killer beer. This week, we'll tell that story panel-by-panel to give you the full picture of what's happening behind that \m/.

Crack a beer, grab your zombie fighting weapon of choice, and dig in!

A mass global disaster has begun to spread. People have deemed it “The Dawn of the Red.” Across the world, everyday people are quickly being overrun by an unknown disease that rapidly alters a person’s genetic code to the point where they’re no longer considered human. A small but mighty group of people have banded together to fight off the infected souls in an effort to protect “the still living.” For this group of rebels, the rock and roll hand is a symbol of hope. It suggests that in the midst of un-paralleled, excruciating noise, man must always rock harder and louder than the infected.

In the depths of a full-fledged attack on the last trusted water source, the McKenzie River, a group of doomed rebel fighters quickly crafted a makeshift wooden structure of this hand as a signal to their fellow brothers and sisters at arms that the river has been taken over. These are ordinary people who have turned into renegade fighters against the Dawn of the Red. We’ve already met Blair, the fearless leader of the group, and Rusty, the lone wolf. Today, we’ll get acquainted with Nick, the washed up baseball player who found the perfect target for his powerful swing when the infected invaded.

Nick “El Dorado” McKenzie

Unique fighting attributes: Strength, bravery, raw power

Nick is a 39 year-old high school baseball coach. Prior to the Dawn of the Red, Nick had a long but relatively fruitless Minor League baseball career. Unfortunately, his limited range of motion and sloth-like speed made him a liability in the field. But, his power at the plate was nothing short of explosive. He was given the nickname “El Dorado” by one of his teammates who said, “You’re big. You’re slow. But that swing is Cadillac-El Dorado smooth.” The name stuck, and he carried it with him for the rest of his career. 


When he hit his mid-thirties, it was clear Nick wasn’t going to make it to the big show, so he hung up his bat and looked for a new career. Thanks to all of the years spent fruitlessly chasing his big league dreams, he found himself behind in the job market and unable to land anything but dead-end jobs. After several frustrating months, he realized that he truly loved baseball, and coaching was the only career that made sense. He had no experience working with kids and his quiet demeanor made coaching a questionable profession, but he was able to find someone willing to take a chance on him. He found a small high school with a fledgling baseball program and an Athletic Director who had watched Nick hit towering home runs in his youth, and that was enough to get him hired. As it turned out, Nick was a fantastic teacher on the field. He developed a patience and ability to empathize with young men that was truly special. He had chased a dream for almost 20-years, but he found his true calling as a leader of young baseball players. Not to mention, any time he needed to garner astonished respect from his players, he’d take batting practice and put on a fireworks show. While he was now retired from the game, the “El Dorado” swing was still silky smooth.


When the Dawn of the Red hit, Nick’s high school was designated as a quarantine zone. When the quarantine lines were broken, Nick grabbed his Louisville Slugger and rallied his players. Nick, along with his 12-man team fought off the infected and scoured the high school to save as many people as possible. All told, they escaped the high school with more than 40 people. Nick led the rescued crew to the highest point possible. Unbeknownst to him, there was a group of rebels that had already formed.


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