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Lessons Learned: Why Beer and Easter Candy Don't Pair

Apr 14, 2017 Comments (0)  | Tags: Recipes Lessons Learned: Why Beer and Easter Candy Dont Pair


Easter candy can be super weird. Have you ever experienced a Peep? I’m usually a big optimist about being able to solve beer pairing issues, and around here we are usually willing to try beer with almost anything. We know that chocolate can go really well with some of our beers. With Easter coming up we thought we would get a bunch of Easter candy and let our customers try their hand at creating the perfect pairings. 


We had seven different candies and ten of our flagship beers on tap. These were our candy options:

  • Peeps
  • Cadbury Mini Eggs
  • Tootsie Roll Eggs
  • Dove Dark Chocolate Eggs
  • Brach’s Jelly Bean Eggs
  • Paas Malted Milk Eggs
  • Reese’s Peanut Butter Eggs

Here is what we learned from our customers:

Caramel malts pair well with peanut butter cups.

  • Dawn of the Red: “Good mix with the chocolate and peanut and the caramel in the beer.”
  • Believer Double Red Ale:  “Believer is malty and sweet and with the creamy peanut butter it is money.

Fruity/citrusy hops pair well with Jelly Beans.

  • Dawn of the Red:  “Fruity notes in the Dawn balance well with the juicy Jelly Beans.”
  • Hop Cooler Citrus IPA:  “Good with lemon and orange Jelly Beans.”

Stouts and chocolate go together forever.

  • Vanilla Oatis:  “The rich, dark chocolate blends with the Vanilla Oatis to mimic a chocolate chip oatmeal cookie.”

Here is what we learned doesn’t work:

Tootsie Roll Eggs are weird and don’t pair well with IPA.

  • Total Domination: “The flowery hops are washed out by the terrible Tootsie Roll garbage.”
  • Megalodom “Actually, not a good pairing.”

Why are black jelly beans still a thing?

  • Tricerahops: “IT’S ROUGH.”

Best complaint about Easter candy: “Do Dove eggs not come with fortunes anymore?! WTF.”

Lesson learned, not everything pairs with beer. Stay tuned for our next pairing win (or miss)!


About the Author

Ben Prescott knows all things food, beer and wine. As Ninkasi’s Assistant Tasting Room Manager and a Certified Cicerone®, Ben’s knowledge extends far beyond beer styles. Want to learn more? Keep an eye out for his Beer 101 classes hosted monthly at the brewery!


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