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Ninkasi Brewing Company Rebrands Vanilla Oatis, Retires Original Oatis

Aug 11, 2016 Comments (6)  | Tags: Press Release Ninkasi Brewing Company Rebrands Vanilla Oatis, Retires Original Oatis

 

New Vanilla Oatis Packaging & 12oz. 6-Packs to Hit Shelves Late August

EUGENE, Ore.—Aug. 11, 2016—Ninkasi Brewing Company, an independent craft brewery based in Eugene, Oregon, announces a new look for its Flagship Series Stout, Vanilla Oatis. New Vanilla Oatis branding will roll out on all packages starting late August across the brewery’s distribution territory. For the first time, fans will also be able to find Vanilla Oatis in 12oz. 6-packs.

A favorite since 2009, Vanilla Oatis continues to satisfy Stout lovers across the nation. “This beer begins with the original Oatis recipe,” explains Jamie Floyd, Ninkasi founding brewer and co-founder. "The Oatis is an Oatmeal Stout, really dry finish, lots of roasted hints up front and a smooth mouth feel that comes from the rolled oats.”

The primary difference between Oatis and Vanilla Oatis is simply one ingredient: vanilla beans imported directly to Eugene from Madagascar. To achieve this higher level of decadence, whole vanilla beans are individually hand-split by Ninkasi’s cellar team before being added to the final stage of conditioning—the same process used to dry hop a beer. Floyd explains that the vanilla changes the complexity and the flavor profile of the beer and sweetens up the taste overall.

“We strive to create unique, full-flavored beers with interesting flavor profiles,” says Floyd. “Vanilla Oatis is the last of our Flagship Series beers to get an updated look this year; we’re excited to bring more attention to this delicious Stout.”

Ninkasi creative director, Nick Yarger, explains the intention of the rebrand is to reflect the “feminine perspective” of the beer. “Hand-drawn vanilla beans, hummingbirds and flowers elegantly grace the packaging and subtle warm tones contrast the heaviness of the beer,” explains Yarger.

As new Vanilla Oatis packaging rolls out, the brewery will begin to phase out its year-round offering of Oatis Oatmeal Stout. “Those who loved Oatis will enjoy Vanilla Oatis just as much,” says Floyd. “This beer is every bit as soul-satisfying as the original.”

 Vanilla Oatis Stats
A divine blend of vanilla, coffee, chocolate, and roasted malt notes swirl together to create a smooth Oatmeal Stout with a crisp finish. The true signature of this beer comes from the addition of whole vanilla beans to the final stage of conditioning—the same process we use to dry hop a beer. Slightly sweet with a rich complexity, Vanilla Oatis is decadent and delicious.

  • Style: Oatmeal Stout With Vanilla
  • Series: Flagship Series
  • Available: Year-round
  • ABV: 7.0%
  • IBU: 50
  • Malt: 2-Row Pale, Chocolate, Crystal, Roasted Barley, Oats
  • Hops: Nugget
  • Packaging: 220z. bottles, draft, and 12oz. 6-packs available late August
  • Distribution: Alaska; Alberta; Arizona; California; D.C.; Colorado; Idaho; Maryland; Nevada; New York; Oregon; Texas; Utah; Washington; Vancouver, British Columbia
  • Tasting Notes: Vanilla Oatis Oatmeal Stout is characterized by a roasted front flavor, smooth rich oats, a touch of chocolate flavor, and a rich vanilla complexity imparted by whole vanilla beans. It is bigger than a traditional stout with more alcohol, body and a touch more bitterness to keep it balanced.
  • Food Pairings: Desserts, Chocolate, Berries, Tortes, Gelato 

Comments (6)

  1. Cynthia Cheney:
    Sep 21, 2016 at 11:19 AM

    After 2 months of seeing only Vanilla Oatis and not Oatis,I decided to check out your site for answers. I thought this was a seasonal promotion. Imagine my dismay that my favorite beer is being phased out, at least as a year-round offering. We drink Oatis year-round, to the exclusion of all other beers, and usually buy a couple of six-packs a week. I am desolated! Vanilla Oatis, which I had tried in the larger bottles some time ago, just doesn't do it for me. I guess I will have to adapt. If I can.
    But I want to say that Oregon is awash in variants of IPAs and hoppy light beers; there's very little for us dark beer lovers. I find Obsidian Stout and Porter barely drinkable. Please consider those of us who are not hop-heads: bring back the real Oatis, and expand dark rich beer offerings! Surely you could offer both VO and O??? For your demographics, I (the main beer lover in the household) am female and 70.

  2. Ninkasi Brewing:
    Sep 21, 2016 at 02:31 PM

    Hi Cynthia - We appreciate your comments. While Oatis won't be around year-long, we don't expect it to be gone forever. We love Oatis too and we also love our dark beers. Besides Vanilla Oatis we have two seasonal beers on the shelf that sound like they might be up your alley - Sleigh'r Winter Ale and Noir Coffee Milk Stout. I'd be happy to send additional details your way. Please feel free to email me at press@ninkasibrewing.com and I can help you track them down. Thank you for being such a fan!

  3. Scott Zamvil:
    Oct 09, 2016 at 10:31 PM

    I was disappointed to learn that you are replacing Oatis with Vanilla Oatis. I drink stouts, and the original Oatis is my favorite. I checked out Vanilla Oatis; it is not the same. I encourage you to bring back the original Oatis.

    Also, one of the restaurants in Woodside, CA served Oatis as a draught. With the recent change, they discontinued serving Ninkasi beer altogether. It seems that my opinion regarding the original Oatis is shared by others. Again, please reconsider. Oatis has many fans!

  4. Ninkasi Brewing:
    Oct 12, 2016 at 01:24 PM

    Thanks for your comments, Scott. We also share that love for Oatis. It might be gone from our Flagship Series for now, but as the saying goes "never say never." We'll make sure to keep our fans in the loop whenever Oatis makes a return. In the meantime, fall and winter are good seasons to check out other dark options from us including Sleigh'r Winter Ale and Noir Coffee Milk Stout. Cheers!

  5. Michele Rush:
    Dec 15, 2016 at 12:35 PM

    Had the Vanilla Oatis for the first time last week and would like to know if I can purchase it in the Atlanta area. It was so good!!

  6. Ninkasi Brewing:
    Dec 19, 2016 at 11:30 AM

    Glad you liked the beer, Michele! We also can't get enough of this one - especially in these colder months. Unfortunately we do not distribute to Georgia, but if you're travelling, you can track us down in 14 other states: http://www.ninkasibrewing.com/delicious/beer-finder.html. Cheers!


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